The WGN promo sets the stage for the 75th anniversary

Widespread Chicago tv station WGN is gearing as much as have a good time its seventy fifth anniversary by showcasing its wealthy historical past, reminiscences which can be probably nonetheless recent within the minds of many Chicagoans, and due to its standing as a super-station with viewers throughout the nation.

The station formally celebrates its seventy fifth anniversary on the fifth of April 2023, having signed on in 1948 and constructing a reputation for itself with mass manufacturing of standard native programming together with “The Bozo Present”.

Its contribution to Chicagoland’s historical past has been preserved in its longtime slogan “Chicago’s Very Particular Property”.

Whereas domestically produced leisure programming has light from the station’s airwaves, it nonetheless supplies quite a lot of native information that, regardless of its present unbiased standing, typically outperforms community applications like “As we speak” available in the market.

To have a good time its upcoming birthday, the station has created a round brand paying homage to the 1977 Globe Station brand design that mixes parts of gold, diamonds, and a few distinctive typography.

The “WGN” is positioned alongside the highest of the circle with the distinctive “W” wanting extra like an inverted “M”, whereas the “W” and “N” look like barely modified to have curved sides.

Under is a big “75” set in dramatic numbers together with a “5” whose higher left border has been modified to observe the curve of the adjoining “7”. The information of each figures have curved ends that observe the round borders across the design.


The quantity “75” seems to make use of a diamond texture with added sparkles, a reference to the 75 years sometimes called the “diamond anniversary”.

The complete brand design, together with the “75” image, seems to have been designed to create emotions of nostalgia via connections to the 1977 brand and shares some traits of the jewellery and different ornamental objects of the time of the station’s founding. It accommodates hints of artwork deco and different design actions, though not all of them had been in vogue on the time the station was based.

Both manner, the design nonetheless appears to be like suitably festive and glamorous — and possibly, due to its shifting numbers, similar to Superman’s defend.

In the meantime, the Nexstar-owned station additionally created a promo that includes a group of framed images of its lengthy historical past. These photographs are lined up in a row, and the promo options the digicam shifting slowly.

Audio from the programming and occasions depicted within the photographs are masterfully blended alongside temporary typography screens that act as dividers.

The primary half reads “We had been ‘very’ there for the information”, which closely consists of the ‘very particular’ ingredient. The phrase “Jada” seems in a diamond sample with a gold border in a bigger typeface with out serif, amid skinny gold-coloured letters.

This display is adopted by “For laughs,” “For the date…” and “For you…,” all supposed to complete off the start of the sentence “We have been there so…” and is the primary in a sequence of screens, “Laughs,” not together with a tag The final and final bits are stylized “you” in all capital letters.

In line with WGN’s wealthy historical past in Chicago-area sports activities, some on-camera frames additionally embrace a ball or puck positioned close by, together with the commentator’s matching voice.

Design tuning


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The spot ends with a large magnificence shot of the station present newsgroup The Digital camera Heart video wall shows an overpass of the station’s previous studios at West Bradley Place north of downtown Chicago.

This shot additionally exhibits two appearances of the “Very Particular Chicago” brand on the equipment itself, together with the emblazoned determine on the title completely affixed above the middle of the house base.

Lastly, the case ends with a “very particular” slogan learn aloud because the seventy fifth anniversary brand animates with a splash of sparkle.

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