Meet the Heads of St. Pete’s Girl, where women support each other’s businesses

Greater than 50 ladies sat round a circle inside the doorway corridor of the St. Petersburg Metropolis Theater on Friday morning for a gathering with St. Pete Lady Pussy.

The networking group’s communications director, Taylor Adams, entered the circle with microphone in hand, carrying pink earrings that learn “Screw It Up.” Let’s do it.’ I began assembly.

She mentioned of the group, “We’re the most important, quickest rising, and most tasty feminine entrepreneurial group within the Tampa Bay space.” Girls cheered round her.

The theater corridor was a step away from The Crislip Cafe on Central Avenue the place St Pete Lady Bosses started assembly practically a 12 months in the past. The networking group has transcended the area with the unfold of phrase of mouth—ladies in enterprise have been coming collectively to be cheerleaders for one another of their ventures.

The St. Pete Lady Bosses Fb has grown to over 3,100 members since its launch. About 160 persons are a part of a paid membership program that debuted final summer season. The group additionally launched their very own podcast known as “Bosscast” on the finish of the 12 months.

As they do each week, the St. Pete ladies meet within the theater corridor on Friday mornings to debate a specific subject. In early December, they centered on the subjects of utilizing social media and different Web instruments. The assembly started with the leaders asserting their first passport to wellness, and members might join entry to almost a dozen life coaches, power readers, or psychics—all of them ladies.

Kimberly Clark leads the audience in a group discussion during the St. Pete Girl Boss Network event on Dec. 9.
Kimberly Clark leads the viewers in a gaggle dialogue in the course of the St. Pete Lady Boss Community occasion on Dec. 9. [ JEFFEREE WOO | Times ]

Then they broke into smaller teams—which introduced collectively ladies from a wide range of industries, like actual property, espresso bean distribution, CBD retail, yoga, and extra—to jot down recommendation on pink sticky notes. They shared their notes anonymously with a random particular person within the room. They went on to debate their earnings for the week, what on-line instruments helped them run their companies and the way chasing cash can distract from their duties.

Whereas many ladies got here to community, many members mentioned they stayed as a result of they discovered individuals who understood what they have been coping with. The group’s sense of group made it a protected place to make buddies and get suggestions on their work.

Founder Sandy Bean, 45, mentioned she began the group after she went from being a instructor to proprietor of an educational enrichment middle for presented college students — realizing she was lacking out on group within the course of.

Whereas psychologist Abraham Maslow’s hierarchy of wants prioritizes integrity and consistency, Bean mentioned, new entrepreneurs often flip the hierarchy to deal with self-fulfillment and sacrifice safety with a purpose to attain enterprise objectives. Having a group they’ll depend on is essential to rebuilding these security nets, she mentioned.

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Bean mentioned she tried different networking teams however struggled to make actual buddies. I observed that some ladies’s voices weren’t heard.

“Going to those networking teams, the ladies are so superb. It’s extremely completely different whenever you’re in a blended crowd. I am not attempting to throw guys beneath the bus or something, however it’s utterly completely different.”

From left, team members Sandy Bean, Taylor Adams, Kimberly Clark, and Jennifer Schultz speak to attendees during the St. Pete Girl Boss Network event.
From left, group members Sandy Bean, Taylor Adams, Kimberly Clark, and Jennifer Schultz communicate to attendees in the course of the St. Pete Lady Boss Community occasion. [ JEFFEREE WOO | Times ]

So Bean invited 5 different ladies she already knew to fulfill on the espresso store and created a Fb group, selecting the title St. Pete Lady Bosses “mockingly”. She hoped 20 folks would join. Inside a number of days, she mentioned, there have been a number of hundred within the group, then a thousand. Now, there are ladies from Dunedin, Sarasota and even Lakeland who come to the conferences.

“We began operating in-person workshops and volunteer occasions, and (St. Pete Lady Boss) shortly changed into an organization that was in no way what I anticipated to occur so shortly,” mentioned Bean.

As for Clara Clayton, a 57-year-old wellness coach, she mentioned lots of the networking teams she was a part of have been shut down throughout COVID-19 and by no means resumed.

Name tags are laid out on a table for the St. Pete Girl Boss event.
Title tags are laid out on a desk for the St. Pete Lady Boss occasion. [ JEFFEREE WOO | Times ]

At first, Clayton joined a Fb group and began attending Zoom co-working periods. Then I began going to pleased hour occasions earlier than becoming a member of the larger weekly get-togethers.

The group helped her get new shoppers and likewise recommendation when she wanted it. She loved St Pete Lady Bosses a lot that she grew to become a model ambassador for them.

“It is not nearly exchanging enterprise playing cards. It is about forming deep relationships.” Clayton mentioned. “Passing chilly threads, that is not for me.”

Jennifer Schultz, vice chairman of St. Pete Lady Bosses and proprietor of The Crislip and the present store connected to The Service provider Café.

“The magic of this group permits me to search out people who find themselves consultants in areas that may assist educate me and different ladies in areas that may not be our sturdy swimsuit,” Schultz mentioned. “I by no means need to be the neatest particular person within the room, I need to meet different individuals who will help me be taught and assist different ladies be taught.”

While many women sought out the Girls' Heads of St. Pete to connect, several members said they stayed because they found people who understood what they were dealing with.
Whereas many ladies sought out the Ladies’ Heads of St. Pete to attach, a number of members mentioned they stayed as a result of they discovered individuals who understood what they have been coping with. [ JEFFEREE WOO | Times ]

Many ladies additionally collaborate and go to one another’s retailers or guide periods with one another.

One medical health insurance company instructed her small group that the excessive level of her week was that each appointment she had previously seven days had been booked by a lady boss.

When Central Avenue’s residence decor Canary present store Proprietor Allie Padin opened in November, and has credited the group for serving to her join with a industrial actual property agent, small enterprise legal professional, and common contractor—all of which helped expedite getting her enterprise off the bottom.

Schultz hosted a pop-up in her store in the course of the vacation season to assist fellow flower arranger, The Roaming Petal.

Roaming Petal’s Erica Holland, 29, mentioned the group helped her triple her community in a brief time period and opened up new alternatives for collaboration with different native companies.

“I run my very own enterprise, it is simply me,” mentioned Holland, 29. “Having a assist system of different folks to ask questions after I want bounce concepts or whenever you really feel overwhelmed by the craziness of the entire entrepreneurial factor has been actually useful to have that right here.”

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