ex-Stripe exec wants to stay in power over explosive growth

Vidit Agrawal of GajiGesa needed to supply employees entry to their wages as they earn them, between conventional month-end pay cycles. This offers employees extra liquidity and protects them from predatory lenders.


Vidit Agrawal, co-founder of startup GajiGesa in Indonesia, is aware of that insane progress is an effective factor. However endurance is best.

“Everyone seems to be speaking about profitability these days,” stated Agrawal. “I hope it stays that method. Constructing a revenue-based or worthwhile enterprise is one thing I’ve championed through the years.” CNBC Make It.

GajiGesa is within the enterprise of “earned wage entry,” which means the corporate lets employees withdraw their earnings as they earn them fairly than ready till the top of the month to receives a commission. Gaji means “wage” whereas “gesa” means “haste” in Bahasa Indonesia.

“Vidit is a superb particular person by way of at all times pushing boundaries, at all times attempting one thing new to assist the whole ecosystem,” stated Anuj Kumar Maheshwari, Chief Monetary Officer of retailer Kanmo Group, a buyer of GajiGesa.

Our HR division makes use of [GajiGesa] Akin to [a part of] Employer model, the place we will entice expertise [with the perk] The flexibility to withdraw [portions of their salaries] Earlier than the top of the month,” Maheshwari stated.

It was a “visually insane” sight – mortgage sharks circling on two sides of a manufacturing unit in Semarang – that prompted Agrawal to discovered GajiGesa in 2020 together with his spouse, Martina Malinowska, who leads engineering and merchandise.

On the one hand, they have been attempting [lend] cash for the employees. Alternatively, they have been attempting to gather cash from the employees,” says Agrawal, who has held management positions at Uber, Stripe and Caro for practically 8 years.

“This can be a very dangerous expertise,” Agrawal stated. “The employees had no alternative.” The typical Indonesian employee earns about IDR 2.9 million ($192) a month and are struggling to make ends meet.

HR Supervisor for Restaurant Administration PT. Inovasi Kuliner Indonesia stated they used to get plenty of telephone calls from “screaming” sharks who lent cash to their staff.

“The telephone calls stopped two or three months after I began utilizing GajiGesa,” Raya Al-Amin stated.

I am okay with giving up 100% or 100x progress yearly if I can construct a sustainable revenue-driven enterprise.

Vidit Agrawal

Co-founder, GajiGesa

Right now, there are 42 totally different options – which embrace paying electrical energy payments, buying pay as you go recharges or petrol vouchers – on the GajiGesa app.

GajiGesa companions with greater than 300 firms and serves greater than 750,000 staff.

Agrawal claims that GajiGesa is the best paid participant in Indonesia. “I am not simply saying that [myself]. Once you discuss to the traders available in the market, who discuss to all of the gamers on the earned wages, they inform us we are the greatest.”

“On the similar time, we’ve by no means over-hired, so it’s a blessing that we don’t have to put off staff,” stated Agrawal. Expertise retrenchment continues to mount in Southeast Asia.

The entrepreneur shared extra about how he runs a enterprise that lasts:

1. Sustainability first, progress second

Agrawal doesn’t imagine in utilizing incentives to maintain the person engaged, as he has “seen many firms” doing so. If the product does not work, it should shut it down.

“If I’ve to pay two {dollars} to earn one greenback, it’s not enterprise,” stated Agrawal.

Whereas they provide incentives once they be a part of a brand new firm, they don’t proceed to inspire present customers.

The secret’s to strike a steadiness between progress and sustainability.

We did not have a elaborate dinner. However we do not surrender on the enjoyable. We did occasions within the workplace the place we served meals. The price is low, however we made positive folks actually loved themselves.

Vidit Agrawal

Co-founder, GajiGesa

“I am okay with giving up 100% or 100x progress yearly if I can construct a sustainable revenue-based enterprise,” stated Agrawal.

He stated that in Malaysian used automotive market Karu, the place he was COO, they’ve a precept known as saving balanced with high quality, which he applies to his startup as we speak.

“We do not wish to surrender on high quality however we additionally wish to be frugal as an organization,” he stated.

2. Lower off the surplus “bone fats”.

He was so frugal that his staff fretted and known as him “low-cost”.

“We by no means get fancy dinners. However we do not compromise on enjoyable. We did occasions within the workplace the place we served meals. The price is low, however we made positive folks actually loved themselves,” stated Agrawal.

He will even discount for a 5% low cost, regardless that the corporate has the cash to pay for it. “Wherever we see extra fats on the bones, we attempt to minimize it off,” he added.

“When folks be a part of GajiGesa, they’re like: Why does the CEO actually care about $10? Does not he have higher issues to do? If I can eat cheaper however nonetheless wholesome meals, or I can journey on a finances, I need my crew to see that.” “.

Personally, I take nice pleasure in constructing somebody’s profession as a result of I’ve at all times had nice managers at Stripe who’ve helped construct my profession.

Vidit Agrawal

Co-founder, GajiGesa

He stated they’d already minimize prices for the primary two years of operation regardless of having $9 million within the financial institution.

GajiGesa raised a $2.5M seed spherical in February 2021 and a $6.6M pre-Sequence A spherical in November 2021. Traders embrace January Capital, Northstar Group companion Patrick Walugo, European agency Wagestream, and Subsequent Billion Ventures.

However he harassed that they’re spending on issues which might be vital to enterprise.

“We do not give away engineering. We do not give away technical instruments. We do not give away commissions for our greatest folks,” Agrawal stated.

3. Employees welfare

When he was on Stripe, he realized easy methods to maintain folks. “Stripe actually handled you want a human being, not a quantity,” stated Agrawal.

All full-time staff of GajiGesa obtain worker inventory choices.

“All of us must pay our payments and maintain the household. If the corporate is doing properly and there’s a great way out in any method form or kind, the crew will get actual worth from that,” Agrawal stated.

GajiGesa Workforce


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