Catalog management company acquires Internet Video Archive

Stephanie Prang

Media and leisure catalog administration firm Material has acquired the Web Video Archive (IVA).

For the previous eighteen years, IVA has supplied promotional content material for movie, tv and video games to among the media trade’s greatest names. The IVA database comprises leisure trailers, in addition to film and TV metadata. IVA additionally offers insights into what titles are trending every day, scores, future releases, and hyperlinks to the place to view or buy content material.

“The acquisition permits Material, whose shoppers embrace Warner Bros. Discovery, Paramount International, HBO, MGM and FOX, to ship larger worth by immediately matching titles to the IVA library, and enabling knowledge sharing throughout Material shoppers,” in keeping with a launch. firm.

“With mutual clients calling for IVA to combine with Material, it was clear that our two companies had been very complementary,” Rhodes Mason, President of IVA, mentioned in a press release. “Material’s means to attach provide chain techniques in addition to handle administration and enrichment is a pure match for IVA. The mix of enrichment and knowledge matching, plus the flexibility to replace tens of tens of millions of customers throughout IVA’s content material discovery platforms instantly, can allow this profit. IVA clients with real-time knowledge on the level of creation and offers Material clients larger management over the supply of the information. The mix of the 2 firms will allow clients to effectively leverage all the new and revolutionary leisure merchandise that exist in the present day and sooner or later.”

Based in 2018, Material manages greater than 20 million addresses for its clients.

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Rob Delph, CEO, Material

“Integrating IVA companies natively into the Material platform will assist us extra simply standardize our clients’ handle catalogs, present insights into their advertising and marketing, and validate their licensing throughout streaming platforms,” Rob Delph, Material CEO, mentioned in a press release. “On the finish of the day, this acquisition is about listening to our clients’ wants, and developing with methods to ship extra worth by means of our instruments and companies. This acquisition will speed up Material’s means to effectively and cost-effectively handle buyer handle catalogs in a single location, and allow the sharing of that info with higher management and accuracy.”

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