Atomic and Hydrogen partner to help workers tackle financial stress with a comprehensive platform for personal finance applications and wellness benefits


Salt Lake City–(Atomic, the market-leading provider of payroll connectivity, today announced its partnership with Hydrogen, the fintech platform that enables businesses to quickly launch debit cards without crypto and one end-to-end platform. By partnering with Atomic, Hydrogen enables organizations to seamlessly integrate payroll connectivity with their platform, unlocking features for employers, employees, temporary economy workers, and payroll providers. For businesses and organizations that work with unbanked or unbanked people, they can now offer consumers a wallet or card to deposit their payroll, with added bonuses like cashback and rewards on card purchases, an extra bonus, a win for both workers and employers .

“The rise of EWAs in recent years is a signal that workers’ wages are not going as far as they used to,” noted Jordan Wright, Atomic CEO and co-founder. “We expect workers to demand financial health benefits that help them move forward with billing and scenarios that drive frequent use of EWA between payment cycles. Our partnership with Hydrogen enables organizations to launch applications quickly and seamlessly to help workers address financial pressures and for employers to retain and attract talent.”

“This partnership is a unique opportunity for organizations to quickly acquire discount card programs dedicated to marketing workers,” said Evy Natan, Hydrogen’s senior director of partnerships. “In turn, these card programs create opportunities to monetize exchange fees — against fees or interest — that encourage timely use and loyal customers.”

The announcement comes at an uncertain time in the US labor market as wages are tightening and unemployment is hovering near a half-century low of 3.7% in August, according to the Labor Departments. Workers are under financial pressure as the costs of household goods increase from inflationary pressures. Meanwhile, the rate of costs is outpacing wage growth, leading workers to seek alternatives either to meet bill due dates or to incur fees. Workers also use employer-sponsored Earned Wage Access (EWA) and direct-to-consumer solutions to access earned but unpaid wages.

The Atomic Hydrogen Partnership produces several value propositions for hydrogen and its customers. Economic Gig companies can take advantage of the Hydrogen Atomic widget to enable their 1,099 workers to pay with a great user experience to boot. Employers can offer automatic deposit transfer and automated funding for hydrogen cards, earn consumer rewards and cashback on purchases and generate profits from the exchange for employers. Meanwhile, consumer-focused organizations can redirect profits earned from exchange fees to community building and other needs.

For both companies, the partnership advances Atomic and Hydrogen in their shared vision of closing financial health gaps for all workers by supporting the next generation of financial wellness benefits.

About Atomic

atomic The market-leading provider of payroll connectivity, trusted by more than 125 financial institutions, companies, and fintech partners, including 12 of the largest fintech applications offering digital first bank, alternative lending, crypto exchanges, and digital brokerage. Atomic payroll integrations provide the infrastructure to connect consumers with their financial data and automate setup and update direct depositDigitizing income and employment VerificationAnd the Pay Financial commitments from their paychecks, access to earned but unpaid wages, and clicks tax Deposit advantages.

Atomic simplifies complex payroll integrations with a suite of API solutions covering over 480 unique payroll connections, including existing payroll providers, custom enterprise solutions, state-of-the-art HR technology providers, gig-Economy platforms and government systems. Atomic’s payroll APIs cover 75% of the US workforce with combined access to 125 million workers.

Atomic was selected for 2022 Fintech Breakthrough Award for Best Transaction Banking Solution, recognized as Best workplaces 2022It has raised $78.6 million from investors including Mercato Partners, Core Innovation Capital, Portage and Greylock. For more ideas on the intersection of fintech and payroll, you can subscribe to Atomic’s intelligence the news.

about hydrogen

Hydrogen simplified financing is included. We enable businesses to quickly launch white label debit cards with no coding and one comprehensive platform. Fintech experience is not necessary. Launch new programs, earn new revenue, and get on the market in a matter of weeks. Our latest Web3 offering is white label crypto debit cards that can be spent at millions of merchants globally. This new offering is branded Chainswipe, and will help save 100 million crypto users, by making it easy and intuitive for them to spend cryptocurrencies in their wallets.

Hydrogen was honored as the world’s changing technology by Fast Company, FinTech Startup of the Year by KPMG Luxembourg, and BBVA Open Talent USA winner. Hydrogen is also a graduate of the Mastercard StartPath, MassChallenge FinTech and Plug and Play FinTech programs. Hydrogen is committed to enabling organizations to develop financial products for customers in the United States and around the world. For more information, please visit the website https://www.hydrogenplatform.com and follow us Twitter And the LinkedIn.


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