Abbott, Amery Blood Centers

Las Vegas January 6, 2023

  • Blended actuality affords donors an progressive and immersive digital expertise whereas donating blood
  • Abbott’s expertise is likely one of the first consumer-focused blended actuality apps to be managed solely by eye monitoring
  • The innovation goals to enhance the expertise and entice new, youthful blood donors by including a component of high-tech blended actuality

Las vigasAnd January 6, 2023 /PRNewswire/ — Abbott (NYSE: ABT) and American Blood Facilities are unveiling an progressive new blended actuality expertise to be used whereas giving blood.


Blended actuality expertise is an immersive digital expertise designed to enhance the blood donation course of, entice new donors, and inspire the youthful era to donate blood. This effort goals to handle the worldwide problem of sustaining a dependable blood provide.

“This progressive use of blended actuality is the most recent instance of how Abbott has created groundbreaking expertise to handle the world’s main healthcare want—preservation of blood provide,” stated Alex Carterson, Division Vice President, Medical, Medical, and Scientific Affairs. Medical Affairs, Abbott. “Not solely is it a singular and immersive use of blended actuality managed solely by eye monitoring, it is a high-tech and progressive method to enhance the donation expertise and make it extra participating for individuals to take part.”

A blended actuality expertise permits blood donation professionals to carry out the donation safely and work together with donors at each step of the method. Donors’ eyes are all the time seen throughout donation to make sure steady monitoring and analysis. Members put on light-weight blended actuality headsets to enter a digital world however stay absolutely conscious of their environment, guaranteeing a seamless, snug, and safe donation.

Abbott, the worldwide chief in blood and plasma testing, is partnering with American Blood Facilities, the most important community of blood suppliers in the US, to introduce this new expertise that was first demonstrated throughout CES (Shopper Electronics Present) in Las vigas.

The Blended Actuality expertise is designed based mostly on analysis that pure settings are the popular atmosphere wherein blood donors give blood. Members go to a whimsical backyard whereas listening to soothing music, planting seeds that develop into colourful timber and flowers.

The trial is at the moment being piloted on a restricted foundation at choose American Blood Heart places throughout the nation.

One of many largest challenges going through the sustainability of blood provide in our nation over the previous decade is the loss of a giant portion of donors underneath the age of 30. On common, solely 3% of the US inhabitants donates blood annually, and a current survey of US adults confirmed that solely 15% of individuals ages 18-34 donated blood in 2020.

He stated, “We’re all the time in search of methods to develop the subsequent era of blood donors and discover younger people who find themselves involved in donating.” Harpreet Ok. SandowCEO, Stanford Blood Heart (Palo Alto, California.) and president of the American Blood Facilities. “Some persons are hesitant to donate for numerous causes or don’t even contemplate donating blood. As a result of the necessity for blood is fixed, we’re consistently in search of intelligent new methods to draw individuals who haven’t donated earlier than or is perhaps apprehensive. The blended actuality expertise is an effective way to draw these individuals. These involved in collaborating. It provides an interactive and enjoyable ingredient to donation, and additionally it is simple and handy for blood facilities to make use of.”

Blended actuality is just like digital actuality however permits customers to see the true world round them immersing themselves in a digital world, whereas in digital actuality, customers solely expertise the digital world. The blended actuality flight makes use of Microsoft HoloLens 2, the world’s first self-contained 3D pc, enabling hands-free interplay with 3D digital objects and a library of functions. Donors are given a fast tutorial on the headset and the Blended Actuality world earlier than use. The headsets might be adjusted to every donor’s consolation and might be simply built-in into the donation course of.

“At Microsoft, we have seen the impression that digital applied sciences can have in healthcare – from enabling well being crew collaboration and rising clinician productiveness to bettering the affected person expertise,” he stated. David C. Rayo, MD, world chief medical officer and vice chairman, Healthcare, Microsoft. “We’re excited to see Abbott embrace blended actuality to create a constructive expertise for blood donors and to encourage the general public to donate.”

As a part of the hassle to launch this new expertise, BCA and Abbott are asking individuals to pledge blood donations now and register to be notified when a blended actuality expertise turns into out there of their native space. To be taught extra about changing into a daily donor and pledging a donation, go to

About Abbott

Abbott is a number one world healthcare firm that helps individuals reside absolutely by way of all phases of life. Our portfolio of life-changing applied sciences spans healthcare, with main firms and merchandise in diagnostics, medical units, diet and branded generic medicines. Our 113,000 colleagues serve individuals in additional than 160 international locations.

Contact us on LinkedIn at Fb at and on Twitter @AbbottNews.


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